Reservation Statistics: How to Compare Your Season With Last Year Before It's Over

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Reservation Statistics: How to Compare Your Season With Last Year Before It's Over

It’s May 1st. You already have bookings for August, but you don’t know whether that’s a lot or a little. Last year, on May 1st, how many August nights did you have sold? If you have fewer now, it’s time to lower the price or run a promotion. If you have more, it’s time to raise the price, not hold it.

That’s the question a seasonal property should ask itself every week. And one almost nobody can answer, because answering it means digging through last year’s reservations and counting by hand.

Reservation statistics do exactly that for you.

What the statistics count

They start from the same filter as the reservation list: you pick the check-in period, channels, room types, reservation status. On the filtered result you see, per month and in total:

  • reservations, rooms and room nights sold;
  • guests: adults and children, counted per night (2 adults × 4 nights = 8), so you know how many breakfasts, towels and beds that really means;
  • lodging separate from non-lodging: extras, restaurant, minibar, services;
  • gross or net revenue, your choice, deducting VAT, channel commission and local tourist tax;
  • how much is already paid and how much commission is owed.

Rows that aren’t sales (blocked rooms, complimentary stays, cleaning gaps) are left out from the start, so they don’t inflate your figures.

Gross vs net: the number you should remember

Most small properties know their gross revenue and not much else. But a 1,000 booking from an OTA doesn’t mean 1,000 for you. After commission, VAT and tourist tax, maybe 750 is left.

When you compare channels net, the ranking changes. The channel that brings the most bookings isn’t necessarily the one that brings the most money. It’s the kind of thing you suspect but don’t see until the numbers sit side by side. And it’s where every serious conversation about direct bookings starts.

Revenue by channel: gross vs netGrossNet0k25k50k75k100k98,00072,500Booking.com54,00042,900Airbnb61,00055,400DirectNet = minus commission, VAT and tourist tax (illustrative)

Grouped by channel or by meal plan

The same numbers can be broken down two ways:

By channel. Booking, Airbnb, direct, agencies. Who brings the nights, who brings the guests, who brings the net money. Usually three different answers.

By meal plan. Room only, breakfast, half board, full board. Useful if you run a restaurant: you see how many guests per night are on half board in July and can plan purchasing and staff on numbers, not instinct.

Comparing with last year: two modes

This is the part that matters for a seasonal business. You can compare the chosen period with the same period last year in two ways:

Final figures. August 2026 against how August 2025 ended. Useful after the month is over, to see whether you grew.

Same date last year (booking pace). August 2026 as it looks today, against August 2025 as it looked today one year ago. That’s the comparison that tells you, in May, whether you’re behind or ahead for the summer. And it’s the only one you can still act on.

The difference shows right in the table, for every metric: nights, guests, revenue, up or down versus last year.

August nights sold, seen on the same dateThis yearLast year02004006008001 Mar1 Apr1 May1 Jun1 Jul560640−30From 1 June you are behind: time to adjust the price

How to use them, in practice

  1. Once a week in pre-season, open the statistics for the peak months with the “same date last year” comparison. Behind on nights? Adjust the price or the minimum stay. Ahead? Raise the rate on what’s left.
  2. At the end of every month, the final-figures comparison, grouped by channel, net. See which channel brought the margin and which only brought volume.
  3. Before the season, grouped by meal plan, to size the kitchen and the staff.

Filters are saved, so the second time you open the page the numbers are just there.

For the price side of the equation, ADR and RevPAR have their own guide: the statistics tell you how much you sold, ADR and RevPAR tell you how well.


See your season before it’s over

In Hoteliera, reservation statistics show nights, guests, gross and net revenue, by channel or meal plan, compared with last year on the same date. No spreadsheets.

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